Wednesday, March 17, 2010
In my quest to master social media - and build my author platform - I'm told that I must blog to my key words and keep my posts to about 500 words. But I have trouble with boundaries, and formulas, and being told what to do.
You Can't Make Me
The minute I get started talking about one thing, some idea butterfly zips by, leading me way off the path - and by path, I mean - the step-by-step journey from here to making that boatload of money I talked about in my last post.
I like the parts of the world that are off the path, too. Often, I like them better than the path - and I really don't want to give them up. Cuz I suspect that maybe, down under all the posturing and mask-making and branding, my authentic path is... you know, off the path.
But I digress
As usual. Which, come to think of it, could be one of my key words: I digress.
This polymorphous* quality makes for a fascinating and unpredictable journey. It also makes it near impossible to brand myself. And by brand myself I mean, to come up with one concise "elevator speech" to deliver if I should ever be asked (in an elevator?), "So, what do you do anyway?" or, asked, at a party, "Tell me about yourself?"
You know, a little speech I could deliver when my brother in law asks (again): How's the book coming along?
... instead of biting him
It should start with: "Thanks for asking," and end with, "You?" Which seems simple enough but every Thursday night at the top of our radio show when my co-host says, "I'm Janet and I'm an Angel Therapist and an Integrated Energy Therapist. And this is my co-host, Amy," I go...
hummana hummana hummana.
Which is, I think, another key word.
It happens when I meet someone important, when Im writing a resume; when I'm handed a 12 page diner menu; when Im asked to select a college major, winter coat or ice cream flavor.
Because I know who I am - a person who kinda likes everything - and every time I try a brand on for size, this little voice whispers: You are SO much more than that.
I am so much more than that
My friend Jill and I tossed the question around at the writing cafe the other day. She didn't like the title I've been using: Story Alchemist "It's too hard-edged. Too mental," she said. "You are softer, graceful, very maternal and welcoming." (Which my own Spiritual Advisor also told me, though she put it this way: You are like one of those African earth mother goddesses - a great big lap."
Which did wonders for that body image issue I had.
Jill suggested Soul Whisperer, which when I looked it up, really fit what I do as a counselor... but it leaves out what I do as a writer and community organizer.
A Twitter friend, @RayBeckerman once suggested: YOU are your brand.
And that worked for me.
It's very flexible - stretching like a Force Flex bag to accomodate all that I am - counselor, earth mother, wife, raw foodie, daughter, high priestess, friend, employee, big shot editor, soccer mom, entrepreneur, dancer, blogger, teacher, author, book reviewer, yogini, (not much of a) housekeeper, friend to the angels and, according to my husband, a heckuva good kisser.
And though I keep thinking I need some fancy name like: Lion Tamer or Cosmic Belly Dancer or Queen of Plants, the simple brand Amy Oscar, kinda works.
So, if you happen to encounter me in an elevator this week, be sure to ask, "Who are you? What do you do? Tell me about yourself."
And when you do, if I remember to, I will say, "Thanks for asking. I'm Amy Oscar." I will tell you about my work and my dreams. And then I will ask, "You?"
* pol·y·mor·phous [pol-ee-mawr-fuhs] adjective: having, assuming, or passing through many or various forms, stages, or the like.
Posted by Amy Oscar at 8:22 PM